UPDATE AS OF 8 NOVEMBER 2011 – ONLY 5 SPACES LEFT! Almost every day of the week I work with lawyers who are interested in buying LPO …"/>

10 Reasons Why LPO Suppliers Fail To Sell To UK and US Law Firms

UPDATE AS OF 8 NOVEMBER 2011 – ONLY 5 SPACES LEFT!

Almost every day of the week I work with lawyers who are interested in buying LPO services. I get to see their reaction to suppliers. And I get to hear what buyers really think and say about suppliers. I see why they select one supplier and reject countless others.

What is most interesting is that the reasons are often very “soft”. By “soft” I mean that these are reasons that any LPO supplier can address, no matter what size you are. However, not addressing these issues will impede your success. With 140+ suppliers in the market you’ve got to stack the cards in your favour.

Most supplier selection processes are based on a clearly defined set of business objectives and requirements. Despite the “formal” scoring that comes out of that, the final decision is based on every interaction that the Buyer has had with the Suppliers throughout the whole process. This means that, from Day 1, you should be focused on what signals you are sending to potential clients.

Based on my experience in LPO over the last few years, and my broader experience designing and selling complex outsourcing deals, I am hosting our first ever “non-free” webcast. All of our webcasts have been free until now, but the content of this webcast can only help you grow your business, regardless of your current size.

It is aimed at LPO suppliers in all sectors and countries, and will break down exactly why buyers (both law firms and general counsel, of all sizes) decide to select some suppliers and reject the vast majority.

By the end of the session you will have a clear action plan to review your approach. No matter how well you are currently doing, this will show you how to grow further.

Investing your time and money in these 60 minutes will open up the world of the buyer, and show you exactly what happens on the other side of the fence. Before signing up, as ever, feel free to reach out to me with any questions.

PS – The discount code is “Supplier Thursdays” and you can sign up here  http://www.anymeeting.com/AccountManager/RegEv.aspx?PIID=EA55D789844D or here http://www.AnyMeeting.com/thelpoprogram

 

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